CLIENT: Chrome
PROJECT: Site Design, Dynamically-Driven Flash Development, and Client Extranet Development
www.chrome.tv

Chrome Home Page

Chrome is a high-end editorial boutique in Santa Monica. Every month they do tons of music videos, commercials, title sequences, and more. Given the fast-paced nature of the commercial world, they needed to showcase the latest and greatest their editors were putting out in the best way possible. As a result, they needed a website that reflected their high-end identity while still being chimp-simple to update.

I met with Chrome and fell in love with their minimalist style (you can imagine their sweet industrial-chic offices in Santa Monica). While designing the site, I kept the text and decoration extremely simple. The editors at Chrome are fantastic artists and photographers as well, so I built the site so that each background for each page on the site features the gorgeous photography from the editors.

From a Flash standpoint, every page and every aspect of the site is controlled by simple XML files. Using an every-day text editor, Chrome’s content manager can quickly and easily update the site to feature editors’ new commercials, clients, and awards. They can even update the background images to feature new photography.

Chrome also needed a robust client approval extranet where they could create projects, upload a variety of content, and view the content in a secure online environment. I set them up with Belay Development who built them just that.