CLIENT: Namco Bandai Games America
PROJECT: Standard Banner Ad Campaign

Smash Court Tennis presented a number of challenges: limited assets and huge licensing restrictions (showing any of the players required an impossible number of signoffs and additional approvals). Plus, the banner buy was for a standard campaign, so we couldn’t integrate video or the other features possible in a rich media campaign. Given these limitations, how could we create a banner that caught peoples’ eyes and was actually engaging?

Given that the average fan of Smash Court Tennis is an avid tennis fan, we decided to engage them at their passion point. I created an actionscript-driven quiz with questions about each of the players featured in Smash Court Tennis. This allowed us to showcase all the players without using their images, keep the banner size super-low, and create a truly interactive experience for the user. The client loved it so much we built an additional sweepstakes engine to support it and used the quiz to drive sweepstakes signups as well as game sales.