CLIENT: Namco Bandai Games America
PROJECT: Standard Banner Ad Campaign

 
Ridge Racer 7 is a beautiful game — the in-game footage is stunning. I felt that video was the only way to capture the feel of the game. However, the banner buy only supported standard banner formats (no rich media). Using high-paced clips and unique cropping, I found a way to integrate short snippets of video into the standard banner format. The result is rich media feeling inside a standard banner format.