CLIENT: Namco Bandai Games America
PROJECT: Standard Banner Ad Campaign

For this campaign we had very few assets. What’s worse is that the maximum file size for the placements was a mere 40k. Knowing that we would not be able to do much with that size, I tried to find a way to maximize the assets we DID have, minimize the required number of bitmaps, and add a layer of interactivity that would make the banner stand out.

In order to simulate the feeling of skydiving and rocketing through the sky, I created an actionscript program which moves the sun and contrails in a way to simulate the dizzying effect of falling (I had particular fun playing with the lense flare — mouse over the banner to see this effect). In this free-fall, I added the messaging and images. The result was a rich, interactive experience for under 40k.