CLIENT: Namco Bandai Games
PROJECT: Standard Banner Ad Campaign

These banner ads were created for Namco Bandai Games America. I wanted to capture the cinematic nature of the game, but the banner budget wasn’t big enough to support true rich media banners. Using some smart editing, streamlined design, and a little optimization know-how, I found a way to embed movies inside the banner but keep file size small enough to work in a standard media buy. Max filesize in the entire campaign was 100k, and we had video banners as small as 40k.